Dr. A Anuradha holds master degree in Economics (MA Economics) and MBA (Marketing) from University of Madras. She has M.Phil from Madurai Kamaraj University and Ph.D (Interdisciplinary) from University of Madras . She is in teaching profession from 2001 onwards, having an experience of 22 years.  She worked from varies Institutions Under the University of Madras, Anna University, Christ deemed to be University and VTU. Her area of Research is on Advertisements and its Impact on Youth Consumers and area of Interest includes Managerial Economics, Research Methodology and HRM. She jointly authored a Book on Managerial Economics and Research Methodology of Thakur Publication for MBA VTU based syllabus. She has participated and presented research papers on various National and International Conferences. She has 11 International publications, including Scopus and ABDC Journal Publications. Currently she is guiding Ph.D Students under VTU and co-supervisor for other state University.